Improved coffee processing and marketing

In 2014. Agriterra conducted a company assessment of Meru Central Coffee Co-operative Union (MCCCU), leading to a partnership and a first action plan supported by Agriterra in 2015. MCCCU united with Meru North Farmers Co-operative Union and the Coffee estates to jointly manage Meru County Coffee Millers Co-operative Union (MCCMCU), through a mill they have leased from Kenya Planters Co-operative Union (KPCU). In order to improve effectiveness of Agriterra's support, it was decided to consider MCCMCU as a different client of Agriterra, and therefore a company assessment was planned. This assessment was conducted in October 2015.The team concluded: That there is a business case to work on together between Agriterra and MCCMCU. The case will be to develop a strategy beyond 2018 that has a bankable business plan where marketing of coffee will be the integral activity for MCCMCU. The mission team advises Agriterra to start a partnership with MCCMCU focusing on the 2 main objectives: (1) Strategic business plan beyond 2018 and (2) Strengthening People & Organization Under project of MCCCU, a marketing plan was developed for MCCMCU. This will be an important framework for action plan 2016.